To those of us who live and breathe social media every day, it is easy to forget that not everyone is as comfortable online as we are. In fact, many people have concerns about being too visible online and some don't want to be online, period. Yes, there are people who, by choice, do not have Facebook, Twitter or Google+ accounts. To my fellow social media aficionados, I realize this may come as a shock.
Social media is all the rage. All the cool kids are using it; at least, that's what the cool kids on the internet are telling us. The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely?
Once you sign-up for Google+, the first order of business should be to build your profile. As with any social networking site, your profile is your home base. It's where you tell people what you'd like them to know about you. This is where you showcase the information you want to be publicly available when someone searches, or googles, you online.
If you're still wondering if you ought to bother spending time getting to know yet another social network, I've got one big reason you might want to give Google+ a try. The team at Google thought long and hard about how people and brands use Facebook, Twitter and LinkedIn and worked to incorporate the best features of all, while adding a few cool features of their own.
So, there I was. Listening in on an fascinating conversation online with one of the business world's most well known thought-leaders*, some of his most famous books on the shelf above my desk as I soaked in his words coming through the speakers of my computer.
In addition to the wonderful feedback to my post last week about 3 Mistakes You're Making Online, I also received questions about my third point - using Google Alerts to monitor your reputation online. While I know throngs of hyper-connected people for whom using Google Alerts is second nature, the fact is that this is a new tool for many people.
Oy, the internet. Must it be so complicated? Can't we all just have fun online and not worry so much? While some people do take that approach, but I certainly wouldn't recommend it. If you're reading this, chances are you're active online and chances are you're making one of these mistakes.
If you grew up with a mother anything like mine, many of your childhood memories include being shushed and reminded to use your inside voice. We had three voices, but the one we heard the most about was our inside voice. Heaven forbid we might say something too loudly and the neighbors would hear! Little did I know these voices would come in handy when thinking about Twitter.