Social media is all the rage. All the cool kids are using it; at least, that's what the cool kids on the internet are telling us. The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely?
By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. It's the how to do this that escapes most of them. That's perfectly understandable. The last couple of election cycles, much of this social media business was new. That was then, this is now.
It had been nagging me for months, though I couldn't put my finger on exactly what it was. Things with my work have been going well and keeping me busy, but something didn't feel quite right. I know a lot of people, more than I've ever known at any other time in my life. I spend much of my day connecting with them in one way or another.
I've been doing a lot of speaking lately. It is a huge compliment to receive so many requests. I am grateful for every one and wish I had time to honor all of them. It's funny; I am extremely introverted, but give me a captive audience and a microphone and I'm in heaven. I love public speaking! Go figure.
With a two-day program filled with tech thought leaders and innovators, there was one subject which seemed to consistently rise about the rest and dominate so many of the conversations at LeWeb. What was it? Wikileaks. While I didn't go into LeWeb expecting to hear so many opinions about Wikileaks - it's mission, it's founder, it's future - it shouldn't have been a surprise. The issues surrounding Wikileaks and it's release of mountains of sensitive information exist at the intersection of privacy, safety, security, technology, social media and politics. With such a smart, savvy and international crowd, seemingly everyone had and interest and strong opinions on the matter.
I'm torn at the moment. Ethically speaking, I made the right decision. Practically speaking, I'm disappointed. You may be aware that journalists and bloggers are sometimes offered free stuff in exchange for media coverage of some sort. This free stuff may come in the form of anything from products to services to tickets.
There was this little get-together for tech reporters at Facebook headquarters today. You may have heard about it. Whenever Mark Zuckerberg, CEO of Facebook, summons an audience because he’s got something to announce about Facebook, life as we know it grinds to a halt. Or so it seems.
I was a rabid frozen yogurt fan when it was all the rage in the 1980s. Then, like all good things I loved, it was sent out to pasture with my severely wide-legged pants, sweaters with shoulder pads and my Lionel Richie records*. The period of mourning has long since passed, but imagine my delight to see that frozen yogurt is now *in* once again. I was thrilled to see a new frozen yogurt shop open within walking distance of my home. OK, so it is wildly overpriced, but it's there and that's all that matters when I want a fix.
While many of us use social networking tools differently, most of us struggle with similar questions and challenges. Should I connect only with family and good friends on Facebook and only business contacts on LinkedIn? How secure should I feel when using Facebook's privacy settings to determine which groups of friends can or cannot see particular photos? Should I be concerned when someone tags me in a photo or I comment on someone else's post?