This blog post isn't about what happened. It's about the thing that happened next - after the first thing had happened. Confused? Hang in there; allow me to explain. This is important because there are critical lessons here for all of us using social media for business.
One of the best ways to learn is to watch others; see what works, what falls flat, what suits your style and what doesn't. Learning how best to communicate and influence others is no different. Don't we all hope to influence others? Whether it is to market our business, persuade a client, motivate an audience or capture the attention of potential employers, influence is important.
We all want to be found more easily online when our friends, potential clients and employers Google us. We've set up our LinkedIn profiles, started blogging, created websites, invited others to be our friends on Facebook and tweeted like crazy on Twitter. With all of these fragmented presences online, wouldn't it be nice to have a directory of all the places we can be found, plus the option to include our email address, phone number and tags which help the right people find us and get in touch?
In case you haven't heard, there is going to be an old-fashioned land rush on Facebook tonight. At 12:01 a.m EDT (9:00 p.m. PDT), there will be an unprecedented rush to the Facebook website as millions of users try to be the first to claim their desired Facebook username.