Identity, image, meaning and impression.

10 Email Sins You Must Stop Committing Right Now

Email. Whether we like it or not, it is part of our lives. We love it when it's easy and when others use it in a way that works for us. The rest of the time, we hate it. And when we hate it, we really hate it. Do you know an email sinner? Might you be committing some of these sins yourself? Here are a few email sins. Take a peek and see if any sound familiar.

By | March 22nd, 2012|Categories: Branding, Business, Networking, Tips|11 Comments

Is Social Media the Brussels Sprouts of the Internet?

To those of us who live and breathe social media every day, it is easy to forget that not everyone is as comfortable online as we are. In fact, many people have concerns about being too visible online and some don't want to be online, period. Yes, there are people who, by choice, do not have Facebook, Twitter or Google+ accounts. To my fellow social media aficionados, I realize this may come as a shock.

By | January 30th, 2012|Categories: Branding, Facebook, Google+, Social Media, Twitter|Tags: , , |3 Comments

10 Steps To Create An Awesome Google+ Profile

Once you sign-up for Google+, the first order of business should be to build your profile. As with any social networking site, your profile is your home base. It's where you tell people what you'd like them to know about you. This is where you showcase the information you want to be publicly available when someone searches, or googles, you online.

By | August 16th, 2011|Categories: Branding, Business, Google+, Tips|Tags: , , |29 Comments

The #1 Reason You’ll Want to Use Google+

If you're still wondering if you ought to bother spending time getting to know yet another social network, I've got one big reason you might want to give Google+ a try. The team at Google thought long and hard about how people and brands use Facebook, Twitter and LinkedIn and worked to incorporate the best features of all, while adding a few cool features of their own.

By | August 10th, 2011|Categories: Branding, Business, Career, Google+, Social Media, Tips|Tags: , , , , |0 Comments

How Old is the Perfect Social Media Expert?

So, there I was. Listening in on an fascinating conversation online with one of the business world's most well known thought-leaders*, some of his most famous books on the shelf above my desk as I soaked in his words coming through the speakers of my computer.

By | June 23rd, 2011|Categories: Branding, Business, Social Media|Tags: , , , , |28 Comments

How To Manage Your Online Reputation By Using Google Alerts

In addition to the wonderful feedback to my post last week about 3 Mistakes You're Making Online, I also received questions about my third point - using Google Alerts to monitor your reputation online. While I know throngs of hyper-connected people for whom using Google Alerts is second nature, the fact is that this is a new tool for many people.

By | June 1st, 2011|Categories: Branding, Business, Career, Social Media, Tips|Tags: , , |11 Comments

3 Mistakes You’re Making Online

Oy, the internet. Must it be so complicated? Can't we all just have fun online and not worry so much? While some people do take that approach, but I certainly wouldn't recommend it. If you're reading this, chances are you're active online and chances are you're making one of these mistakes.

By | May 23rd, 2011|Categories: Branding, Business, Career, Social Media, Tips|Tags: , |10 Comments

How To Get Feedback on Your Profile Photo

Welcome to my shortest blog post ever. The response to my recent post about how to select the right photo for your online profile has been fantastic. I invite you to watch this video to find out... How you can get valuable feedback on the photo you've chosen for your profile As my friend, Hjortur Smarason says, we should think of this photo as our own personal logo.

By | April 15th, 2011|Categories: Branding, Career, Facebook, LinkedIn, Networking, Social Media, Tips|Tags: , , |0 Comments

8 Tips: How To Choose the Right Profile Photo

You know you've seen it. That cringe-worthy photo from your friend's beach vacation that he's using as his LinkedIn profile photo. "What in the world is he thinking?" you asked yourself. "I'd never use a photo like that to represent myself online." Really, Ms. Look-at-me-and-my-super-cute-puppy?

It’s All About.Me (Your Identity Online – Simplified)

Have you ever received an email from someone and their signature block seems to run on forever with so many links that the signature is longer than the email itself? Do you do this yourself? Come on, it's okay to admit it, you're among friends.

By | February 7th, 2011|Categories: Branding, Business, Career, Social Media, Tips|Tags: , , |13 Comments
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