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About Irene Koehler

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So far Irene Koehler has created 114 blog entries.

How To Opt-Out of Social Ads on LinkedIn in 5 Clicks

Oh, how I love LinkedIn! I often speak and write about LinkedIn, as well as provide a great deal of training to help others get the most out of the most powerful professional networking site online. As much as I also adore Twitter and Facebook, LinkedIn is still the one place to get started building your brand and career online.

By | August 11th, 2011|Categories: Business, LinkedIn, Tips|Tags: , , , |6 Comments

The #1 Reason You’ll Want to Use Google+

If you're still wondering if you ought to bother spending time getting to know yet another social network, I've got one big reason you might want to give Google+ a try. The team at Google thought long and hard about how people and brands use Facebook, Twitter and LinkedIn and worked to incorporate the best features of all, while adding a few cool features of their own.

By | August 10th, 2011|Categories: Branding, Business, Career, Google+, Social Media, Tips|Tags: , , , , |0 Comments

Why I’m Over Declaring Tech Tools “Over”

With the launch of Google's new social network, Google+, there are many who have rushed to publish opinions about the demise of other networks, most notably Twitter and Facebook. Some have even gone as far as to shut down their accounts on these other networks to move their entire online network to Google+.

By | July 19th, 2011|Categories: Business, Facebook, Google+, Networking, Social Media, Twitter|Tags: , |6 Comments

Dear Netflix: While You’re Huddled Under the Table, I’ve Got One More Thing

Netflix has a bit of a public relations nightmare on their hands at the moment. You may have heard about it. The internet has been ablaze following an email sent to all of their subscribers and this blog post by the company:

By | July 13th, 2011|Categories: Business, Social Media|12 Comments

How Old is the Perfect Social Media Expert?

So, there I was. Listening in on an fascinating conversation online with one of the business world's most well known thought-leaders*, some of his most famous books on the shelf above my desk as I soaked in his words coming through the speakers of my computer.

By | June 23rd, 2011|Categories: Branding, Business, Social Media|Tags: , , , , |28 Comments

8 Tips for Using Social Media for Political Campaigns

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. It's the how to do this that escapes most of them. That's perfectly understandable. The last couple of election cycles, much of this social media business was new. That was then, this is now.

By | June 16th, 2011|Categories: Social Media, Tips|Tags: , , , |0 Comments

LinkedIn Adds 3 Fun Ways to Remember Your Connections

LinkedIn doesn't get much love in the "I can't wait to go online and have fun with my friends" category of social networking sites, but make no mistake - for professionals, wannabe professionals, businesses or non-profits, LinkedIn is where the real action is. While you may be getting benefit out of Twitter or Facebook, LinkedIn is probably where I'll find you first when I google you and where I'll look to get an early sense of your reputation.

By | June 14th, 2011|Categories: Business, LinkedIn, Networking|Tags: , , , , |4 Comments

How To Manage Your Online Reputation By Using Google Alerts

In addition to the wonderful feedback to my post last week about 3 Mistakes You're Making Online, I also received questions about my third point - using Google Alerts to monitor your reputation online. While I know throngs of hyper-connected people for whom using Google Alerts is second nature, the fact is that this is a new tool for many people.

By | June 1st, 2011|Categories: Branding, Business, Career, Social Media, Tips|Tags: , , |11 Comments

Facebook Friend Requests: Accept or Ignore?

Everybody uses Facebook differently. Just like all of social media, there is no one right way to use it. Still, I'm often asked how I use it. One of the common questions about Facebook concerns friend requests. How to choose which to accept and which to ignore?

By | May 25th, 2011|Categories: Facebook, Networking, Social Media, Tips|Tags: , , |0 Comments

3 Mistakes You’re Making Online

Oy, the internet. Must it be so complicated? Can't we all just have fun online and not worry so much? While some people do take that approach, but I certainly wouldn't recommend it. If you're reading this, chances are you're active online and chances are you're making one of these mistakes.

By | May 23rd, 2011|Categories: Branding, Business, Career, Social Media, Tips|Tags: , |10 Comments
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